What’s on Hallmark Channel tonight? Here is the full Hallmark Channel schedule for Thursday, October 29, 2026, with times in Eastern Time (ET).

Hallmark Channel on Oct. 29: the new movies are the ones that keep coming back

See also: What's on tonight across all channels | Wednesday's TV guide

Hallmark has played twelve Christmas movies back to back today, and the two from 2026 are the ones to look for. Holiday Touchdown: A Bears Love Story at 6pm ET/PT (5pm Central) is the newest thing on the channel, and it is also the most repeated: it has aired on five days in our window, including today. If you missed it on the 17th, the 18th, the 21st or the 25th, you have had plenty of chances, and tonight’s is another.

That is the pattern across the evening. What If Christmas, the other 2026 title, closes the night at 10pm ET/PT (9pm Central) and has turned up on three days. Hallmark clearly expects these to be the draw, and is running them like a lead-in and a late-night encore rather than saving them.

The 8pm slot belongs to Merry Christmas, Ted Cooper, a 2023 movie that last aired on the 17th. It is the longest primetime programme tonight at two hours, and it sits against a crowded field: 9-1-1 on ABC, The Real Housewives of Orange County on Bravo, Beat Bobby Flay on Food Network. Anyone who wants a Christmas movie on Oct. 29 has exactly one place to go, which is the whole advantage of a channel that has already switched seasons.

The daytime is a more interesting read on how the schedule is built. A Christmas to Remember, a 2016 movie, is on at 10am. ‘Twas the Date Before Christmas follows at noon, then Time for Him to Come Home for Christmas at 2pm, and A Merry Scottish Christmas at 4pm. Those last two sit in the middle of the afternoon for a reason: this is the stretch where the channel parks older titles, and A Merry Scottish Christmas has now aired twice in our window.

Overnight is Holiday Hearts at midnight, then Round and Round and The Snow Must Go On. All three are two-hour slots, so the whole 24 hours is one unbroken run of movies with no series, no news and no filler. For a viewer who wants one channel on in the background, that is the draw. For anyone hoping for variety, it is the limit.

My pick is the 6pm movie, mainly because it is the one the channel itself is pushing hardest. I would not call tonight’s lineup remarkable. It is a good, dependable night for someone already in the mood, and the 2026 titles are the only ones that may be unfamiliar.


Also on TV tonight at 8pm ET

  • ABC: 9-1-1
  • NBC: The Traitors: New Blood
  • CBS: Georgie & Mandy’s First Marriage
  • FOX: Hell’s Kitchen
  • PBS: This Old House
  • The CW: Scrabble
  • ION: FBI
  • TCM: The Beguiled
  • AMC: It (from 6pm ET)
  • FX: Black Panther: Wakanda Forever (from 5:30pm ET)

Every channel tonight, side by side · Movies on TV this week · Tomorrow’s TV


Frequently asked questions

What’s on Hallmark Channel tonight?

On Thursday, October 29, 2026, Hallmark Channel shows Merry Christmas, Ted Cooper at 8pm ET and What If Christmas at 10pm ET.

Is there a movie on Hallmark Channel tonight?

Yes: Holiday Touchdown: A Bears Love Story (2026) at 6pm ET, Merry Christmas, Ted Cooper (2023) at 8pm ET and What If Christmas (2026) at 10pm ET.

What time does Hallmark Channel’s evening start?

The evening schedule starts with Holiday Touchdown: A Bears Love Story at 6pm ET.